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Your Executive Summary is your home page
The objective of your introduction is to make a strong first impression
on your reader. Thus it needs to present a brief, yet effective overview
of your skills and qualifications.
Your site should reflect your personality through your writing style. However,
we have found that following these five guidelines while composing your
executive summary will result in a presentation that makes it easier for
your target audience (employers, executive recruiters, potential customers)
to get an overview of your credentials.
Executive Summary Guideline
- Create a headline for yourself
Your executive summary should begin with a short, one-paragraoh description
of you – your 15-second pitch or your headline. For example: “I am a
marketing executive with 15 years of experience in the financial service
industry, specializing in developing new business among high net-worth
individuals.”
- Showcase your biggest achievements
Highlight in one paragraph one or two big achievements that represent
your career, your experience, or your greatest strengths. Describe what
you did and what the results were. The more you can quantify these results,
the more they will stand out. For example: “Joined a failing company
as CFO and implemented new cost-saving measures and improved financial
reporting capabilities. Saved $40 million for the company within 9 months
and brought the company to profitability within 18 months.” Use a link
to direct the reader to detailed description of your successes.
- Offer some traditional information
Highlight in one paragraph one or two big positions you held, in what
company and what you were responsible for. You can then use a link to
direct the reader to your resume page. This will ensure that your target
audience immediately hears about the highlight of your resume, thus
saving them time.
- Use the opportunity to reveal something personal
Having more room than a traditional resume, you can add a personal touch
that will make you more approachable and that makes you stand out from
others with similar work experiences. Add personal details that makes
you interesting to your target audience, such as hobbies, volunteer
work, special skills. Describe how these relate to your strengths and
why you engage in these activities. You also might mention where you
are from, where you live, or what your ultimate goal in life is. For
example: “I am an avid mountain climber. I enjoy the challenge of reaching
a summit while at the same time honing skills such as attention to detail,
focusing on a single objective, and to persevere in the face of great
obstacles.” You can then use a link to direct the reader to your biography
page.
See a sample
introduction |
