Why you should have a personal website

1. Having a website improves people’s perception of you
   People who have their own website are not only considered up-to-date, tech-savvy and sophisticated, but are also perceived as substantive (obviously you have enough original content to actually fill a website) and seen as thought leaders and trendsetters.
2. A personal website is practical
   It’s often a lot easier to point people to a website, or to send a link via e-mail, than to send lengthy attachments via e-mail. You can also update your site continually, thus ensuring that your audience always sees the most current information.
3. You can promote yourself better
   Using links, you can make it easier for your audience to find the most relevant information about you, thus making it more likely that they will actually read it and be convinced.

Why a website is important for executives

1. Self-marketing is an ongoing concern
   Whether you are currently employed or not, it behooves you to market yourself effectively to potential employers. A personal website is a discreet advertising medium for your skills and qualifications. By including your domain name in your e-mail signature block, you tactfully make others aware of your credentials.
2. Avoid common e-mail impediments
   Sending a recruiter or potential employer an e-mail with a link to your site is better than sending an attachment E-mail attachments often encounter obstacles such as corporate fire walls, attachment size limits, incompatible software or virus and spam protections. This can make sending someone information about you difficult. Also, when you can’t access e-mail while traveling, you can still point your audience to your site.

Why self-employed professionals need a website

1. It makes your business appear larger
   Professionals working from home, such as consultants, are often perceived as lacking credibility (due to the lack of a formal office location) or size. However, a website address on your promotional materials will make your business look more substantial.
2. It raises your visibility
   More and more people use the Internet exclusively to find and evaluate service providers. When faced with a choice of providers, people tend to chose those businesses who have a website because the additional available information makes their purchasing decision easier.