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Using Links

Links are what enable people to ‘surf’ the Internet and what make the Internet so easy to use. Learn how to use this tool to your advantage:

Use links to point to other sites

Links allow users of your site to visit other websites that contain related information, thus saving you the trouble of replicating that information on your site.

For example, if you’ve written an article for a prestigious journal and the article is available on that publication’s website, you can create a link from your site to that article’s location without increasing the size of your site.

  1. Simply go to that page on the Internet
  2. cut-and-paste the web address
    into your content document. (the URL displayed at the top of your browser in the window labeled “location”)
  3. Write a description for the link, such as “for more information about my views on Enterprise Solutions, see my article in Enterprise Software Monthly: (paste/insert link here).”


If you’ve worked for a small company, you can save yourself the trouble of describing its activities in your resume and simply include a link to the company’s home page in your resume by just typing www.companywebsiteaddress.com in MS Word.

Most versions of MS Word automatically highlight and underline anything that starts with “www” and ends with “.com”, creating a link automatically. Once you save your content as a web page and upload the content to your site, that link will be active and point your readers to that company’s homepage.

Use links to point users to other sections of your site
Another effective way to help users navigate your site is by including links in your home page that will direct users to the relevant sections of your site. For example, after briefly describing your skills, you could write:
”for more details about my credentials, click here to read how I turned around company ABC.”

While writing your home page, highlight the text ‘click here’ and go to “Insert>Hyperlink”. In the pop-up box, click on “existing file or webpage”. This will open a text box labeled “Address” in the same pop-up box.

Here you can type the URL of the other page of your site that you want this link to lead to. If you don’t know the URL, go back to your site, go to the page you want to display, and note the URL that is displayed on top of your browser in the box labeled “Location”. This is the address you need to type into the box labeled “Address”.


Use links to point users to other parts of the same section
This is a little more advanced, but if you use MS Word, it’s pretty easy. If you have a long document (maybe a resume that on paper is 4 pages long), you could make it easier to read for your users by having an ‘index’ at the top.

You could list:
  • Experience
  • Education
  • Community Involvement
as separate links that, when clicked, take the user to that section in your resume.

All you need is to place ‘bookmarks’ in those places where you want the user to end up when clicking on the links.

In MSWord, place your cursor at the beginning of the ‘Education’ section, then click “Insert>Bookmark” and label it “Education” in the pop-up box that appears. Then click “add”. Now you are ready to create they hyperlink (see above), but instead of pointing to another file or site, you can choose the bookmark called “Education”.

If a user now clicks on the word “Education” at the top of your long resume, he/she will be immediately taken to the Education section of your resume. Busy and impatient people (like executive recruiters) like those kinds of shortcuts!

For an example of how that looks to the user, click here.
   
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